ROLE OF SOCIAL MEDIA AMONG UNEMPLOYED YOUTHS IN IBADAN NORTH LOCAL GOVERNMENT AREA, OYO STATE, NIGERIA

Abstract

Social media networks are increasingly open venues for public gatherings, business transactions, coordination, and education. They are no longer only places to communicate, share information, and play games, thanks to the internet. This study examined how young people in Nigeria who are unemployed use social media for a range of purposes, including job searching, in light of the country's growing unemployment rate. The research technique used for the study was a descriptive survey, which was carried out using quantitative data-gathering tools and multi-stage sampling. The Ibadan North Local Government region is divided into seventeen (17) zones using the cluster sampling method. Equivalent participants were then selected from each zone to produce the survey sample of 510 selected. The finding of the study revealed that young people mostly use social media for messaging, conversing, and staying in touch with both local and distant relatives and friends. It is recommended among others that youths be given more guidance on how to use social media to cut down on the time they spend chatting and doing other pointless activities that won't have a big impact on their future lives or their ability to obtain employment.